By Amazon Prime Day, an event created by Amazon, is officially underway! Deals kicked off at 3 a.m. EST and are expected to last through Wednesday, July 17 at 3 a.m. EST.
Our editors are sourcing the best live deals in real-time throughout the two-day shopping event and sharing them below, so you don’t have to go out of your way to find exactly what you’re looking for.
Whether you’re shopping for gifts for loved ones in your life (nothing wrong with starting early!) or want to treat yourself to a few things, now’s the time to do it. We found Prime Day deals on everything from Apple AirPods to breezy linen pants for summer, plus so much more.
Keep reading to see all 65+ editor-curated deals, or click the links below to explore deals by category.
Seen on TODAY | Tech | Fashion | Beauty | Home | Lightning deals | Sign up for SMS | FAQs | How we chose
Prime Day deals seen on TODAY
Toshiba 50-Inch Smart Fire TV
Have you been waiting to upgrade to a bigger flat screen? Brach found discounts on 50- and 55-inch TVs from Toshiba right now for over 30% off. These smart TVs feature all of the “bells and whistles” that you’d want with an Amazon Fire TV, including a hands-free remote, 4K resolution and built-in streaming apps, according to the brand.
Toshiba 55-Inch Smart Fire TV
A 55-inch TV for under $300? We found one. This model features 4K resolution, Dolby Vision HDR and more.
August Smart Home Lock
Another category we’re seeing massive markdowns in this Prime Day? Smart home upgrades. This smart lock from August Home allows for keyless entry to your home and can be installed in just 10 minutes, says the brand. Brach likes that you can control the lock via your phone and have it auto-lock behind you once you leave your home, too.
Kasa Smart Plug Power Strip
Searching for even more affordable smart home upgrades Brach says you can catch on sale during Prime Day? Look no further than the savings on power strips and light bulbs from the popular home brand, Kasa. Both the power strip and bulbs can be controlled via an app on your phone or via your voice (thanks to Amazon’s Alexa).
Kasa Smart Light Bulbs
Schedule your lights to help you wake up, wind down or even turn on before you get home with these smart bulbs. They’re compatible with Amazon’s Alexa and your smartphone device.
Chi Original Lava Ceramic Flat Iron
There’s never a bad time to upgrade your hair tools — especially when a deal is involved! As a longtime beauty editor, Brach says Chi’s flat iron is a favorite for smooth styling — and you can grab it for 45% off right now.
Chi 44 Iron Guard Thermal Protection Spray
For even sleeker tresses, you can grab the brand’s thermal protectant on deal for under $5 right now!
Vera Bradley Cotton Overnight Travel Tote
Vera Bradley just rebranded itself, but the iconic travel totes are not going anywhere! A larger version of this bag was crowned a 2023 Shop TODAY Travel Gear Awards winner, but this compact version is just as useful for overnight stays — and on sale for up to 66% off. It boasts plenty of pockets, top handles and it even has a removable strap for easy carrying.
The Drop Britt Tiered Maxi Tent Dress
The two-day event is also a great time to save on wardrobe essentials! Brach says this bestselling maxi dress is easy to dress up or down (with sandals or sneakers!), comes 20 different colors in sizes XXS-5X and has pockets.
Amazon Prime Day tech deals
Apple AirPods (2nd Generation)
More Apple AirPods deals:
Amazon Fire TV Stick
More Amazon device deals:
Amazon Kindle
More Prime Day Kindle deals:
- Amazon Kindle Paperwhite, $134.99 (10% off)
- Amazon Kindle Kids, $149.99 (12% off)
Kasa Smart Plug (Set of 4)
Roku Streaming Stick 4K
Bose QuietComfort Wireless Noise Cancelling Headphones
Blink Outdoor 4 Wireless Security Camera
Fitbit Charge 6 Fitness Tracker
Apple Watch SE (2nd Gen)
Bose SoundLink Flex Portable Speaker
Oura Ring Gen3 Horizon
Amazon Fire TV 65-Inch Omni Series TV
More Prime Day TV deals:
- Insignia 42-inch Smart Full HD 1080p Fire TV, $119.99 (33% off)
- TCL 55-Inch Q65 QLED 4K UHD Smart TV, $318 (14% off)
Amazon Prime Day fashion deals
Pavoi 14K Convertible Link Huggie Earrings
Furtalk Sun Visor
The Drop Monika Flat H-Band Sandal
Ewedoos Exercise Dress
ColorfulKoala Dreamlux High Waisted Leggings
Naturalizer Kayden Slip On Loafer
ShaperX Women’s Bodysuit
G4Free Yoga Dress Pants
Anrabess Two-Piece Wide Leg Set
Amazon Prime Day beauty deals
Samnyte Hair Wax Stick
Maybelline Instant Age Rewind Concealer
Hero Cosmetics Mighty Patch Original Patch
Color Wow Raise The Root Spray
More Color Wow Prime Day deals:
- Color Wow Dream Coat Supernatural Spray, $22.40 (20% off)
- Color Wow Root Cover Up, $24.15 (30% off)
Bio-Oil Skincare Body Oil
Laniege Lip Sleeping Mask
Clinique Take The Day Off Cleansing Balm Makeup Remover
Colgate Optic White ComfortFit Teeth Whitening Kit
IGK First Class Charcoal Detox Dry Shampoo
Medix 5.5 Retinol + Ferulic Acid Age Rewind Body Cream
Sunday Riley C.E.O. 15% Vitamin C Brightening Serum
Shark HT202 SmoothStyle Heated Comb + Blow Dryer Brush
Amazon Prime Day home deals
KitchenAid Classic Pizza Wheel Knife
Utopia Bedding Sheets Set
Yeti Rambler 12-Ounce Colster Can
More Yeti Prime Day deals:
- Yeti Rambler (20 Oz.), $24.50 (30% off)
- Yeti Rambler (30 Oz.), $26.60 (30% off)
Fullstar Vegetable Chopper
HiLife Portable Handheld Steamer
Ninja Ninja Fit Compact Personal Blender
Levoit Air Purifier
Bissell Little Green Carpet and Upholstery Cleaner
Cosori Air Fryer 9-in-1
Shark NV356E Navigator Lift-Away Vacuum
iRobot Roomba j7 (7150) Wi-Fi Connected Robot Vacuum
Amazon Prime Day lightning deals
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How we chose the best overall Prime Day deals
We meticulously combed through over 445,000 products on sale during Amazon Prime Day 2024 to determine the absolute best overall Prime Day deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
