Prime Day 2024 is days away: Here's everything you need to know

Amazon’s titular shopping event is days away: Prime Day 2024. This year marks the retailer’s 10th Prime Day, and we’re already seeing some items at their lowest price ever, according to Amazon price tracker CamelCamelCamel. So, get your wallets ready because we’re sharing everything you need to know for summer’s biggest shopping event.

When is Amazon Prime Day 2024?

According to a recent press release, Amazon’s 2024 Prime Day event starts on Tuesday, July 16 at 12:01 AM PDT on and runs for 48 hours through Wednesday, July 17.

Prime Day originally started as a summer savings event to celebrate Amazon’s birthday, which launched in July 2015. Due to the pandemic, the retailer pushed Prime Day 2020 to October and then moved back to the summer months the following years. In addition to summer Prime Day, the retailer has recently offered an additional two-day sale in the fall.

What is Prime Day on Amazon?

Prime Day is a members-only, global savings event that falls over a two-day period. You must be an Amazon Prime member to enjoy the deals but if you’re not, there’s still time to sign up for a 30-day free trial.

Amazon Prime Day 2024 will be offered in multiple countries including the U.S., Austria, Japan, China, Belgium, Egypt, France, Germany, India, the United Kingdom and Singapore — to name a few!

During the big sale event, shoppers can get a chance to score discounts across categories including beauty, tech, home, fashion and more. In previous years, we saw impressive deals on bestselling products, from Apple AirPod Pros to Alexa devices to customer-favorite beauty must-haves, such as the Laneige Lip Sleeping Mask. We’ve even seen items that were as high as 65% off (if not more!).

How much is Amazon Prime?

A monthly Prime membership costs $14.99 a month, but you can also purchase an annual membership for $139, which ultimately saves you a few dollars a month. Additionally, college students can get a Prime Student membership for only $7.49 per month or $69 per year. That’s not all, those with qualified government assistance can also receive a Prime membership for just $6.99 after their free 30-day trial.

What are the benefits of a Prime Membership?

The Prime membership includes access to Prime Video, which offers tons of movies and hit Amazon TV shows. Also, you can enjoy Amazon music, reading and gaming.

Good news for book lovers. Now through July 31, Amazon is offering a special three-month free trial of Audible. The premium membership includes access to thousands of bestselling audiobooks, Audible original series and podcasts.

According to Amazon, the retailer is offering Prime members “the best deal ever” for those new to Amazon Music. You can score unlimited music for five months free. The platform has hundreds of millions of songs, podcasts and more, which are all ad-free.

You can also score deals on groceries and food delivery. The retailer recently announced an update to GrubHub+, which they say allows Prime members to now enjoy a free GrubHub+ subscription on an ongoing basis, with the ability to order GrubHub straight from Amazon.com or the app.

Previously, the GrubHub+ subscription was offered for just the first year of a Prime membership, and those who wished to keep the service had to pay after that. This delivery service perk allows you to order from your favorite takeout spots with zero delivery fees, low service fees and it even includes special restaurant offers. And if you choose to do pick-up, you can receive a 5% credit back, says the retailer.

Another way to save on groceries is at Whole Foods Market. Amazon Prime offers Amazon Fresh, where select regions can get fast one to two-hour delivery on select groceries. And that’s not all, you can receive discounts on your prescriptions through RxPass, access to lightning deals, Try Before You Buy, and more.

These are just a few benefits, you can learn more about the Prime membership here.

How to find the best Prime Day deals?

If you want to save big during the next Prime Day, here’s how you can get started during the event, according to the retailer:

You will need to sign up for an Amazon Prime account.
Download the Amazon Prime app and allow notifications.
By setting up alerts via the Amazon Prime app, you will receive personalized push notifications about updates on your recently viewed items and items saved to your cart throughout the event.
You can even lean on Alexa: The device will notify you of deals on anything in your cart, wish list or “saved for later” section up to 24 hours before they’re available. You can ask, “Alexa, what are my notifications” to learn more about the sales you’re interested in and even have Alexa buy something for you once the deal goes live. You can also tell your device, “Alexa, remind me when Prime Day starts,” so you’re ready to shop the moment the sale starts.

To save even more before the big sales event, Amazon’s Subscribe & Save program can help you get up to 15% off five or more products. There are thousands of items eligible for the subscription service — from pet food to beauty items to groceries and more — and there’s no fee to get started. Just select a quantity and schedule your delivery — and you can cancel any time! Although we recommend getting a membership to access future Prime Day deals, it’s not a requirement to start subscriptions.

Amazon has already dropped early deals for you to shop ahead of next week. From Apple AirPods for $69 to bestselling Alexa devices, we’re rounding up some impressive deals that you can shop right now — starting at $8.

Amazon deals to shop now

Maybelline Lash Sensational Sky High Mascara

Qinlianf USB Wall Charger

Julep Eyeshadow Stick

Amazon Fire TV Stick

Tozo A1 Mini Wireless Earbuds

Utopia Bedding Queen Bed Sheets Set

JEJILL Portable Charger

BolaButty Bluetooth Speaker with HD Sound

Oghom Steamer

Bronax Pillow Slippers

Bio-Oil Skincare Oil

Bio-Oil Skincare Body Oil, Serum for Scars and Stretchmarks, Face Moisturizer Dry Skin, Non-Greasy, Dermatologist Recommended, Non-Comedogenic, For All Skin Types, with Vitamin A, E, 4.2 oz

Colorfulkoala Buttery Soft High Waisted Leggings

FrSara Neck Fan

Levi’s Mid Length Denim Shorts

Crest 3D Whitestrips

ShaperX Bodysuit for Women

Ring Indoor Cam (2nd Gen)

Amazon Echo Spot (2024 release)

Keurig K-Compact Single-Serve K-Cup Pod Coffee Maker

Apple AirPods

Sunny Health & Fitness Rowing Machine

iRobot Roomba j7 (7150) Wi-Fi Connected Robot Vacuum

Frequently Asked Questions

Prime Day is typically a 48-hour event.

Historically, Amazon Prime Day is held once a year during the summer months. However, in Oct. 2022, Amazon launched a second Prime-exclusive event and held it again in Oct. 2023.

In the past, we’ve seen multiple major retailers offer competing deals. Those stores included Walmart, Target, Best Buy and even Nordstrom.

Amazon Prime Day is a good time to grab Amazon devices and certain electronics, says DealNews.com Consumer Analyst Julie Ramhold. She shares they’ll often see Black Friday-level discounts on Alexa and Amazon devices, so it’s worth checking around during the sale event, rather than waiting for Black Friday.

“Amazon will offer deep discounts as well as extra perks like discounted or free memberships to its services to celebrate,” says Ramhold.

Another thing Ramhold says to keep an eye on is electronics such as TVs (such as Fire TVs), smartwatches, streaming devices and tablets. But she does note that you’ll want to look at other retailers too, since they might offer similar deals.

“While Amazon devices will have the best discounts at Amazon, other stores will have similar offers on electronics,” says Ramhold. “It won’t be the same volume of offers we see around Black Friday, but there will still be a good handful of discounts to check out for a true bargain.”

“Probably not,” says Ramhold. While she reiterates that there will definitely be good deals on certain items, chances are you will see those prices again on Black Friday. “There are a ton of deals for Prime Day, but most of them aren’t really going to be notable; they may be fine, but they’re not going to be anything to sweat if you miss out on them,” she says.

With that being said, it may be a good time to get a head start on any seasonal shopping before the holiday shopping rush.

Meet our expert

Julie Ramhold is a consumer analyst with DealNews.com

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.